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The last word? This industry has always been characterized by upstart companies that challenge the status quo. Ping was one of the earliest, then TaylorMade . . . Callaway was tiny when they developed the Big Bertha. The list goes on and on. The big companies get so wrapped up in fighting for market share that they are not designed to innovate. And they certainly don't have a monopoly on good ideas. EIDOLON is the latest proof of that.



