Company History
Does Bigger = Better? We don't think so.
To get to know us, and trust us with your short game, let us tell you who we are and where we came from.
Our roots.
After 25 years in the golf industry - a career that ranged from marketing consulting with small golf companies . . . to product design and several golf club patents . . . to an executive position with Ben Hogan Company . . . to President of Reid Lockhart/Ray Cook . . . Terry Koehler "flamed out".
"The business seemed to no longer be about helping golfers by building the best equipment," he said. "It was all about sales quotas, market share, investors, budgets, cost-cutting, staff management . . .and no fun."
He even gave thought to quitting the business altogether. But Terry Koehler's passion for the game was too deep. And his good friend and co-founder of Reid Lockhart, Ralph Thompson, pointed that out when the two of them were working together on a consulting trip in the summer of 2002.
The birth of an idea.
"What if it was only about the passion?" Ralph asked. "What if it was only about building the best clubs you can? And about really helping your customers become better golfers."
So, they began formulating the idea for a new golf company . . .not one that would have any notions of "giant-killing". This would be a company that would focus on the one part of the game that gives golfers the most trouble - scoring. This new company would design and build great equipment, and do everything it could to help its customers improve their golf games.
A new company is born.
So in late 2002, Eidolon Golf was conceived on a stack of cocktail napkins in the Louisville, KY airport. And a year and a half later, the company went "live."
The name Eidolon (eye-do-lon) literally means, "The image of an ideal". The ideal equipment technology to help your short game. The ideal way to give golfers more information that will help them score better. And, most importantly, the ideal way to build a "fun" golf company . . . fun for us and for our customers.
And that fun started with headquartering the company in tiny Port O'Connor, Texas, a remote sportfishing village where Terry had moved after selling his interests in Reid Lockhart/Ray Cook. (Production and shipping operations are in our Victoria, Texas facility).
We want to be your short game company
We realize that's a big goal, in the face of market dominance by some very large companies. So we'll do what it takes to earn your trust:
- We go to great lengths to ensure that each product we make is the ultimate combination of technology, craftsmanship and playability.
- We do your custom alterations at no charge.
- We back each of our products with the strongest Money Back Guarantee in the business.
- And we'll do whatever we can to help you become a better player.
Titleist®, Cleveland® and the other giants of the industry are safe from us. They can duke it out for market share with their huge pro contracts, advertising budgets that could support small countries and retail exposure nearly everywhere. We don't care.
What we're doing, and will continue to do, is crafting the finest scoring tools that have ever seen the inside of a golf bag. And only a few thousand players a year will be able to experience them.
We hope you'll choose to be one of those golfers.
